Santiago Garcia-Poveda is the VP of Retail Industry Strategy at o9 Solutions EMEA. As such, he leads the sales & marketing teams for the retail industry, bringing industry expertise, guiding product development and engaging executives on digital transformation. Before joining o9 Solutions, Santiago worked for 8+ years at McKinsey & Company serving B2C clients globally on their Digital and Analytics challenges across supply chain, commercial and procurement. Additionally, Santiago has worked as Director of Transformation in adidas Outdoor, driving strategic changes to scale-up the business, and at Esprit on Corporate Strategy. Santiago holds a double Master in Civil Engineering from Spain (Universidad Politécnica de Madrid) and France (Ecole des Ponts); and an MBA from Berkeley Haas.