Future of the Conntected Customer
Lets take a close look at customer interactions in these uncertain times: It's clear that customer expectations and behaviors have changed fundamentally, rapidly, and permanently: As our physical world has shrunk, the digital imperative that businesses have been grappling with for decades has now reached its breaking point. Customers expect to be able to do everything digitally, so brands and retailers need to innovate more than ever before. The customer experience should not only be more personalized, but also empathetic. Empathy, personalization, convenience and digital transformation are the most important factors in customer relationships.