How Digital Touchpoints Drive People to your Online Offerings
Retail faces numerous challenges. How do you generate attention at the POS? How do you integrate increasingly important digital services the best way? How do you crack the black box of customer data at the POS? AMERIA AG from Heidelberg completely redefines customer interfaces at the POS, like in the supermarket, and enables companies to direct the attention of shoppers specifically to online offers by integrating innovative, gesture-controlled touchpoints. In addition, companies receive detailed interaction data allowing to understand product preferences, dwell times and many more KPI’s.