In 2013, Matthias Ernst founded Instore Solutions, a software and hardware house specialised on Connected Retail solutions and IoT-sensor applications. In 2019, he started a partnership with German-based ESL specialist Digety, followed by a chain-wide rollout of ESLs into Swisscom’s telecom stores. In 2020, a strategic investment was made into Digety and jointly both companies subsequently invested into enhancing their ESL portfolio towards even smarter and batteryless devices. Before founding Instore Solutions, Matthias Ernst was in leading management roles with international tech firms in the retail technology space. He also is chairman of the board of investors of EnOcean, Germany, a global leader in energy harvesting technology.